An App that helps create Acts of Kindness

Typically during summer, families take exotic trips or trips around the country with their families for

pleasure. What would your reaction be if your parents told you that you would be taking a 20 day

trip around the country, not exactly for site seeing, but to be doing chores? Despite mixed emotions

about the trip, Gregg Murset and his family including 6 children hit the road and made stops in Phoenix,

Albuquerque, Denver, Detroit, and Richmond on a voyage to do free chores for complete strangers.

After seeing how thankful everyone was for their help, the kids really started enjoying what they were

doing! Murset, who’s now 9 year old daughter Zaida was diagnosed with peritoneal carcinomatosis, a

rare type of cancer when she was just 3, has always wanted to help families in need; especially families

who are also battling cancer. Gregg Murset created an app called My Job Chart, which finds families in

need of help, and allows people to reach out.

“It’s a free app that any family could use to assign chores to their children,” Murset said. "Nowadays,

there is a lot of couch time, video games, and a lot of messing around. Parents know they fundamentally

need to teach their kids a little bit better," Murset said.

Murset said the app would help children develop tough work ethics, teach them how to be responsible

and how to give back.

"There are currently 725,000 members using the app," Murset said. "Children can earn points by doing

chores. When they reach a certain amount of points, they can each get cash from their parents, or their

parents can donate to charities."


Have a great day, and let the good news be yours,



KinderTown’s Educational App Store Adds Apps For Bigger Kids

KinderTown, the startup behind the educational iOS app store for parents (and honestly, a personal fav) is expanding its focus today. According to feedback from its users, the number one complaint was that KinderTown wasn’t available for older children. Now that changes, as the service will bump up its supported age range from 3-6 to include children ages 7 and 8 as well. To kick off the launch, 125 new apps aimed at older children have been added to service, and more will be added every week.

The company is also starting to see some growth, doubling the total number of users in April. In fact, KinderTown reports that it added more users in April than it did in the five previous months combined.

Returning users also increased by 300% during this time, KinderTown CEO (and DreamIt Ventures co-founder) Steve Welch says.

While the startup doesn’t offer raw download numbers or active user counts, it does attribute the bump in usage to its newly launched social sharing integration. A recent update allowed parents to share a list of their favorite apps for kids within the KinderTown app and then post that list via a link to social networks like Facebook and Twitter. When other parents click the link, they’re directed to the user’s “My Apps” page where they can then download the recommendations.

For those not following the ‘kid app” space, a refresher. Launched back in November,KinderTown is one of the first companies to build an app store within an app that’s sold in the app store. (Ha!) That is, the company filters through the 600,000+ iOS apps (iPhone/iPad) to surface just the educational apps that are designed for children. It then further curates the selection by vetting the apps for quality of content. The staff includes former educators, who review the apps prior to having parents test them. Only when both groups agree the app is worthy, does it get accepted into the KinderTown store.

The result is an easy-to-use alternative to searching through iTunes for age-appropriate (not brain-rotting!), apps and games for the kids. The company says that users pay an average of $2.65 for an app when they buy through KinderTown, which redirects them to iTunes. To date, the company has driven 100,000 downloads in the iTunes App Store.

As someone who cared not one bit for kids until I had one, KinderTown has been a lifesaver in helping me fill up the kid’s iPad with better content. I had no idea what was out there, what was good, or what other parents would recommend. I was always googling for app reviews and ideas, and jotting down the occasional personal suggestion from parents I bumped into while out and about.

Apparently, this is par for the course for new parents. As Welch explains, “one of the first things parents do when they buy a new iPad is ask their friends what apps to download. With KinderTown, parents can now just send a link,” he says. Welch also notes that the company is starting to see teachers using the app as a resource to inform their students’ parents about what apps to download at home.

The updated app is expected to roll out to iTunes today. You can get the current version here in the meantime.

Thanks to KinderTown, one day – I swear – I’ll have enough new apps that the kid won’t notice when I delete Talking Tom and Talking Ben. One day! 



Perez, Sarah. "KinderTown’s Educational App Store For Parents Doubles Users, Adds Apps For Bigger Kids". TechCrunch. 4 May 2012. Web.  

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